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Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits. All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month.
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- The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.
- Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024.
- Almost all the top 50 news sites in the US saw traffic fall in September, deepening a decline that began in August.
The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million). UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking.
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The BBC recorded 100.2 million website visits in the US in July, according to digital intelligence platform Similarweb. Visits to bbc.com in the US were down 15% in July as the British public service broadcaster introduced a paywall to users in America. India Times (up 33% to 26.9 million), aggregator Newsbreak (32.2 million) and Alabama-focused al.com (18.9 million) also saw double-digit year-on-year growth in August.
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Business publisher Forbes (115.4 million, up 41.5%) saw the fastest rise, followed by People magazine (144.6 million, up 14.2%), The New York Times (up 8.9%) and the New York Post (142.1 million, up 8.1%). In terms of annual growth Athlon Sports and The Cooldown again topped the charts, with both seeing greater than 300% year-on-year growth. The New York Times extended its lead over CNN has the most popular news website in the US according to Press Gazette’s latest top-50 ranking. The US Sun has been affected by Google’s algorithm changes and reduced the size of its newsroom in September to target fewer key content areas. A third of the top 50 lost traffic year-over-year, with the largest decline seen at the US version of the UK’s un-paywalled Sun tabloid (23 million, down 63.8% year-over-year). Fox News (278.4 million, down 3.7%), aggregator MSN (214.3 million, down 8.2%) and the New York Post (127.9 million, down 8.7%) lost traffic, meanwhile.
The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May. Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month. While the New York Times remained the biggest newsbrand in the US by number of visits followed by CNN, a strong monthly performance from Fox News led it to overtake MSN (261.3 million visits) into third place, pushing MSN into fourth. The New York Post saw the biggest decline – dropping 11% of traffic month-on-month – followed by The New York Times, which dropped 10% to 336 million visits. All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news. The four sites that dropped off the top 50 to make room for them were climate site The Cooldown, which had been enjoying a rapid traffic rise in recent months, local publishers Patch.com and KSL.com, and current affairs magazine The Atlantic. In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
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